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Rumor has it the artists paid their bar bills with these priceless paintings. If you can’t afford to take an original home, stroll the promenade along the sea and bid on the watercolors being created by the next legendary artist.
Collioure has been nicknamed the St. Tropez of
Languedoc-Roussillon, which seemed appropriate when I saw a crowd of bathing beauties boarding a yacht with a film crew. Alas, I was not invited to join them, but I did learn the model’s most valuable skills: the art of doing nothing. Sunbathing; cheering on the retired men playing boule, a game similar to bocce ball; and dining on the local delicacy, anchovies, as the beautiful people paraded by my outdoor table were the makings of my day.
 I decided to shop at the boutique La Maison de Prosper, which offers colorful espadrilles and striped fabric for your yacht’s deck chairs. Before leaving, pop into the Notre-Dame-des-Anges, a cathedral with “its feet in the sea”—the front part of the church sits in the water. Place a euro in the slot to light up the golden altar.
Architecture fans worship at La Grande-Motte (translation: giant sand dune). My husband and I had to laugh at what the French consider giant sand dunes (about ten feet tall), since we’re used to Monterey Bay’s thirty-foot-high sand skyscrapers.
 An icon to the ‘70s, La Grande-Motte is a city created by the brilliant design of one man, Jean Balladur. High-rise Mayan-style pyramids along the sand were intended to make beach vacations affordable for the masses and give everyone a sea view. Today these apartments with cruise ship portholes are largely used during the summer by “holiday makers.” In July and August, the population swells to 100,000, ten times the number of full-time residents, who live in palm-tree-shaded villas a few blocks from the sand.
 It’s called a city you either love or hate, but a lot of l’amour is being thrown toward La Grande-Motte. The Tour de France rolled through here this summer, Ft. Lauderdale is considering becoming its sister city, and Korea is trying to replicate the town in a deserted beach area.
 The city leaders are not satisfied with a Robert Trent Jones Jr. golf course, a luxury thalassotherapy spa, and a harbor with multimillion-dollar yachts; they want to become a university town. La Grande-Motte already has the infrastructure for co-eds: paths lined with native pine trees next to the pyramids (future dorms?), lots of green open spaces made for frisbees, and footbridges arching over roads so bikers avoid traffic.
 La Grande-Motte is dubbed Europe’s greenest coastal resort, and the eco trend in this region extends to an unusual site for a green area. A former dynamite factory has been converted into Paulilles Recreational Park, the area’s hottest tourist attraction. Only open a year, already half a million people have visited.
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Now that you know why Languedoc-Roussillon is so special, it’s time to book your flight on Air France before North Americans invade its shores and your stories about the new-old St. Tropez will be old hat.
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Languedoc-Roussillon Has an Enchanting Draw That Is Causing It
The New Provence
Written By Ruth Carlson | Photography by Rich Carlson
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DECEMBER | JANUARY 2010
Chateau de Valmy
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A typical pastel-colored home in the village of Collioure
Languedoc-Roussillon is a region that is comfortable with contrasts. It’s home to both an ancient fishing village, Collioure, made famous by Matisse and Picasso, and La Grande-Motte, a town built in 1970s by one architect. It’s been nicknamed the new Provence, but it’s so close to Barcelona, Spain, that street signs are in Catalan and tapas and sangria are on menus. And where else would you find an abandoned dynamite factory has become the hottest tourist attraction?  
 Languedoc-Roussillon is home to France’s oldest
vineyards, a traditionally male-run industry, but the women of Languedoc-Roussillon are experimenting to change the area’s quantity wines to quality varietals.
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La Grande-Motte
The Selig Group at Keller Williams Rlty
The Selig Group at Keller Williams Rlty
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Chateau de Valmy is a leading example. The owner, winemaker, salesperson, and marketing director, all female, have created a sleek stainless steel tasting room. “We had some problems in the beginning with men,” laughs Madame Martine Carbonnell, the owner, who said the other half changed their minds when quality wines were produced. No doubt her beauty and sparkling personality also helped convince them. My husband, Rich, was so smitten with her I asked M. Carbonnell to try on my wedding ring and take him…please. Unfortunately, the diamond didn’t fit her delicate finger, but the rich red wine was a perfect fit for our palates.
 A mother-daughter team runs the winery Chateau les Ollieux Romanis. Braying donkeys and barking dogs greet visitors and accommodations are available, and when you stay overnight, the family invites you into their living room for a wine tasting. No chemical fertilizers or weed killers have been used for a decade at the chateau, and it will soon be totally organic.
 This area enjoys a sunny microclimate perfect for producing rosé wine best sipped in the pastel-colored village called Collioure. Pink, orange, and yellow homes overlook striped awnings advertising cafes facing the seductive blue Mediterranean Sea made infamous by Picasso and Matisse. For just a few euros, the price of a café or a glass of wine, you can gaze upon original works of the masters hanging on the walls of the bar at Les Templiers.